"Explore Beyond the Guidebooks"

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4.7 of 5, Average Traveler Feedback

Our servcies have a 97% satisfaction rate.



Travel Planning Servcies

We design tailor-made travel itineraries with local travel planners based in the locations you want to visit.


Make Your Own Travel Plan

Choose from thousands of local experiences, tours, workshops and retreats.

Buy tickets in advance and skip the lines.

Find the best deals on flights, stays, car rentals, and transfers.

Star Reviews for Icon Tours
Travelers sitting at a cafe in Turkey on a food tour

Why Choose ICON TOURS

Immersive experiences that go beyond typical tourism to explore the art, history, traditions, and lifestyle of a destination.

Tours & Workshops

Expert guides give deeper insights. Engage hands-on, learn local skills

Local Culture

Experience markets, music, authentic cuisine, and festivities

Special Access

Skip the lines with private tours for a more exclusive experience

Awesome People Talk About ICON TOURS

Immersive experiences that go beyond typical tourism to explore the art, history, traditions, and lifestyle of a destination.


Fiveunforgettable days in Rome

"We just wanted to let you know that we appreciate everything you planning for us,  setting up our tours in Rome.  You helped us from the beginning to arrange the appropriate tours ensuring we would not wear ourselves out but would cover the highlights of your magnificent city in the 5 days we had..."

The best adventure we've had

"Picked Icon upon a friends recommendation. Smartest move we made! Sarah was great. not only did she zip us around with ease, the best part was all of the preparation and knowledge she shared about the art, arch. & history. She knows how to avoid long lines..."

Charlie Zang

Contact ICON TOURS

Let us know where you're going and what you want to do.

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Connections

Engage with locals for their perspectives on  local life

We're REINVENTING travel

For us, each guest is a fellow traveler and not a tourist. We share your sensibilities for a deeper experience. Taking in the culture of each place is integral to our travel services. Check out our blog and travel videos series for insider tips and information.

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The middle aged couple with an old man having connections
A guide giving a couple special access to a museum
Two women in a pottery class workshop
A group of women having dinner outside enjoying local culture in Tuscany
Clients Woman doing an archaeological dig
Clients, men taking a Korean dance class at a festival
Clients, riends on a bike tour in Paris
Clients, at a Japanese tea ceremony
Clients, Women eating outside in Rome
Clients, a family at a café in Europe

Our Amazing Guests

Clients, Pasta making course in Tuscany


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We kindly ask for your patience while our website is being updated for the 2026 travel season.

We have many new offerings of tours, workshops, and retreats around the world with stellar guides who are eager to share the local culture, history, and food with you.

Please check back at the end of February when our new website will launch.

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